Yury Bettoni's Biography


Yury Bettoni (born 27 December 1977) in Addis Abeba, Ethiopia


“I am forever reimagining my limits.  My life has been an amazing journey. As a boy, I experienced living on the edge of the Serengeti National Park with exotic animal as my neighbors, as well as surviving the intensity of the competitive scene at Grand Slams.

I’ve seen the stars in the African Savannah and the bright lights in major cities worldwide.

It is a life in which grit and determination have allowed me to turn my complex ideas into ways for clients and individuals to architect their bodies, spaces, and minds. I am honored to be a part of Elevate and the world of Italkraft.”


Yury Bettoni is a former Italian/American professional tennis player with a unique entrepreneurial mind and a huge love for construction. Since 2014, he has been a business partner in Italkraft (@www.italkraft.com) successfully closing several prestigious developments and partnerships for the company. In parallel, he is developing the “Y brand” an innovative, visual based tennis and training system to share his passion and experience. (@www.yurybettoni.com).

Yury has been featured in several national television commercials and in a HBO series, Ballers.  Training at the Nick Bollettiri/IMG Academies from 1992 to 1997, Yury, at a very young age had the good fortune to train with such hall of famers as Marcelo Rios, Marat Safin, and Max Mirnyi, and more – becoming a professional tennis player at the age of 20. Yury has assisted for many years Sven Groeneveld as a full time and assistant coach, serving at the highest professional level. Yury also traveled with Sven Groeneveld (Head Coach for the Swiss Tennis Federation), between 1997 and 1998; where during this period Yury was not only training but also traveling with Roger Federer. Yury also coached Mary Pierce, Jeff Tarango, and Aranxta Sanches Vicario, becoming the youngest coach in tennis to coach top world ranked players. Yury is also world Ambassador for “imoove” and “Peain Script” while being sponsored by “Lotto USA” and “Volkl Tennis”. At the moment, he is developing the second part of his tennis system with an all new tennis tutorial based on “visual tennis performance” yet, he still plays few tennis exhibitions a year and the prestigious club tennis competition over the summer in Europe – always bringing, at the highest level, the name of Italkraft throughout his network environment.