REIMAGINE YOUR LIMITS
- yury bettoni
Yury Bettoni is a former Italian/ American professional tennis player with a unique entrepreneurial mind. Since 2014, he has been a business partner in Italkraft and a real estate investor. He has kept a close relationship with the tennis world, simultaneously developing the Y-System, a culmination of his life experience in tennis and product development.
Born December 27, 1976, in Addis Abeba, Ethiopia, Yury came to the United States in 1992. He trained for many years at the Nick Bollettieri Tennis Academy, now IMG Academy.
From 1997-1998, Yury traveled with Sven Groeneveld, head coach for the Swiss Tennis Federation, training and traveling alongside Roger Federer. Yury coached Mary Pierce, Jeff Tarango and Arantxa Sánchez Vicario, becoming the youngest coach in tennis to coach top world ranked players.
Yury has been featured in the HBO series Ballers, several national television commercials for Blade, private jet charters, “Imoove” and “Peain Script”.
Yury holds two degrees from the University of South Florida in International Management and Economics, is a Certified Professional Tennis Coach from Professional Tennis Registry (PTR) and Personal Trainer and Nutritionist from the International Sports Science Association (ISSA). He is currently sponsored by “Dunlop Sports.”
Understanding each individual personality and making decisions according to each person is the priority. Every single athlete is unique, and unique has to be their training and lifestyle. The Y System is designed to adapt the way of coaching to every individual so that they can reach their highest potential.